We’re still taking bookings for summer.

So many of the brides who are coming to see me now have their wedding planned for this summer. Usually the first question is: “Have I left it too late”?

At this stage we are still taking bookings for summer weddings. Timelines differ a bit, depending on the wedding dress you’re choosing.

Boho lace wedding dress.

The stunning Boho lace wedding dress.

Lace may need to be ordered – in some cases fabrics even have to be woven to order. Patterns may need to be graded or the style is still being fine tuned. Beading will have to be painstakingly hand-made.

However, we can usually make it work. Just last week a bride who’s flown in from Germany has booked her dream gown with us, and will be picking it up early December on the way to the airport.

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Back from New York!

What a month it has been!

Taking our ready-to-wear bridal collection to show at the New York International Bridal Week it’s been a busy few months. We needed to show a minimum of 20 styles, and of course all supporting material had to be up to scratch.

The favorite styles at the show were our fitted diamante detailed gowns, with the classic Diamante Back Wedding Dress particularly popular.

NY bridal week our booth.

In the meantime one of our beautiful brides has been featured in Stuff weddings. Alexia and Paul’s Greek wedding had everything you’d imagine in a perfect fairy tale.

Chuffed that Alexia has included such a kind comment about us:) Thanks Alexia!

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Update from the workshop

It’s been a busy few months, with new styles being added to our wedding dress collection almost every week.

There’s some great new wedding dresses here and I am aiming for 30 stunning styles in a variety of sizes on our racks for later this year.

Soft & light wedding dress, cotton lace over nude silk.

New soft & light wedding dress, cotton lace over nude silk, currently in store in a size 12.

Our first Trunk show in Sydney at Marry Me Bridal is nearly over and the full wedding dress collection will be back in the studio by Saturday September 24th.

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Ready-to-wear. The 1st dress is ready!

Finally I feel settled enough in the new place to get moving on our long announced ready-to-wear bridal collection. Here is the story of the first dress!

Lace wrapped on mannequin.

The initial idea!

Pinning various versions on the mannequin, I love this lace placement on the body, as well as the asymmetric pattern on the upper front. The light and romantic feeling the lace gives calls for a tulle skirt and fitted slip.

I had the tulle lace custom made in France and the design has been embroidered just as ordered. It feels great to know it’s completely exclusive to us.

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Lots of changes at Anna Schimmel!

We’ve survived the high season with each bride happy!

During the last weeks we finished many beautiful wedding dresses, worked with some wonderful brides and already the new seasons first Thank You’s and stunning wedding photos are arriving in my letterbox.


I haven’t blogged at all for several weeks while lots of changes have been happening here:

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The last minute dress is finished!

It’s been a big day today. We had three beautiful wedding dresses picked up, a few fittings / consultations and of course were working on finishing our last minute wedding dress.

Today is our final day, we will be closed until January 6th.  I will occasionally check my email though I am hoping to stay clear of the office as much as possible!

Below the final photos of the creation of this last minute wedding dress:


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Last Minute Pre-Christmas Order!

This morning I booked my last wedding dress to be created before Christmas. The custom silk & lace dress needs to be finished this Sunday and with us officially going on leave after Saturday I decided I could stretch it a little and have this final dress picked up on my first official day off.

The time schedule is short, but we should be ok – we have a sample dress which fitted well and gives us a basic cut, and we know the style we are working towards. I have no plans for the coming evenings, so I’ll have some spare time up my sleeve to work on it when the workshop is quiet.

Here is the style the client loves, but we will change it to a very open and fitted V-neckline. The below is a simple dress the bride-to-be tried on today – it is nothing like the style we are after, but the top looked fantastic and it gives us a finished fit for the neckline and straps. The marked hip line is the height where in the new style the skirt will start from.

Tomorrow we will cut the base dress and put it together for the client to slip into it late afternoon. I’ll post a few photos tomorrow and show you what we have done on it and how far it’s come!

In the workshop of Anna Schimmel Bridal hangs a sample pinned for a client who fitted & liked the shape.

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Brides’ Own Wedding Dress Fabric

Once in a while we take on brides who bring in their own wedding dress fabric. As a designer not knowing the origin of a material can be a bit disconcerting.
There may only just be enough of it, which could cause great problems if for any reason a part of the wedding dress had to be re-cut during the making.
Or the fabric may not be as high quality as the client assumes, and cause problems down the line, leading to questions into whose responsibility any issues are.

However, occasionally brides bring in beautiful fabrics which may have been a thoughtful gift, have great meaning or are really rare. The clients understand the value of the gorgeous material they own and want to make sure it only goes to  a very skilled and talented designer. Those are the brides who book us to create their dream wedding dress from their own fabric.

I love working with meaningful material and enjoy creating magic from a heirloom piece or luxurious gift. Below is something stunning we are working on at the moment. The exquisite hand beaded material comes from Arabia and there is enough for a incredible wedding dress – if it’s carefully cut. So this week, after much planning and calculation it was finally cut into, and looked incredible when tried on. Isn’t the beading really special?

To have your own spectacular wedding dress created you don’t need to bring any fabric – we have the most spectacular bridal fabric collection in the country!

We still take summer bookings and would love to design your perfect wedding dress! To see Anna call us on 09 378 0812, or inquire by email

Our timelines, and how we work.

View our beautiful brides, browse the new collection and follow us on the blog!


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Tulle Petticoats!

Many of our bigger skirted wedding dresses are worn with a separate tulle petticoat.
Our specialist supplier of German spring steel hooping is based in Canada of all places and we regularly fly in several qualities for our tulle petticoats.

Some wider bands are for bigger wedding dress skirts and narrower ones get used for smaller, softer skirt styles. The steel hooping looks pretty serious on a roll and when cutting it into the length required has to be handled with caution. It is very springy & pointy and can take an eye out if you’re not careful with the steel cutters.

However once the sharp edges are secured and the band is tamed into a tunnel the hooping feels light and springy and has literally no weight. It’s great stuff, can easily fit into a front seat if you hope to arrive in a vintage two seater and will lightly pop back as soon as you get out of the car. It also bends softly when seated or dancing, so the skirt shape looks organic and natural.
We cut our petticoats in soft cotton, to be cool and natural on the skin. Then we layer them with soft tulle for pretty softness and rustle.

I took the below picture this week when a mis-communication between my pattern maker and my new intern produced not the very large petticoat a bride had requested, but instead this absolutely enormous item. While the massive tulle petticoat was quickly rectified I just had to take a photo!

Even with all the experience (70 years?) we have between my team and me, things still sometimes don’t always work out just right on the first go. It’s the time and thought spent working ideas through, planning, backtracking and problem solving which makes for great design. To push boundaries we cannot opt for safe in everything we do, great design has to be new and often brave.

Beautiful couture wedding dresses start out as ideas, are tweaked, changed, rectified, altered and re-thought. Many hours later, much thought and consideration later they are finished to look effortlessly amazing, memorable and truly one of a kind.

Why don’t you come in and have your own amazing wedding dress created? Call us on 09 378 0812 for your dream gown, or inquire by email.

View our beautiful brides, browse the new bridal collection and follow us on the blog.

Our timelines, and how we work.

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Quiet Sunday in our Bridal Studio

We had a busy week last week, and Saturday was our last day in the studio, before the $5000 Win Your Dream Wedding Dress is being drawn tomorrow. I’m quite excited and wonder who will be the lucky bride!

It’s been an altogether busy winter season. This year we had quite a few April brides, so high season kept us busy right into autumn. From there our new website was being built, which took up much of my time and frayed my nerves with the developers struggling to keep to schedules and plans. Then my immigrated pattern maker decided to go back home to Europe as she missed her family. A new pattern maker was hired and the website finished (well- almost) when I finally was able to immerse myself into the new collection.

I had decided not to rush our bridal collection. We are known for beautiful wedding dresses and every year the expectation is for something better, newer, more exciting. Taking it slowly, working with two pattern makers, one handing over, the other one coming in we pulled off a stunning bridal collection, our best so far.

Now we are almost back in high season. With the weather what it is today I didn’t know what to do with myself. So I did what no one here ever seems to gets around to.

I overhauled our machinery in the workshop, sorted the shelving and generally got things organized and ready for the next season. It’s quite sparkly now and will help make things easier when it gets really busy. Doing these chores isn’t really my job anymore, there are others I could assign to do this. But it is a good opportunity to see for myself what we have (excellent machinery, lots of great materials, specialist imported tools…) and what we need (better lighting and a large pin board).  We are pretty limited on space, so I am strict on clutter – if it’s not used it’s got to go.

Which reminds me to mention we have put some gowns on sale, if you’re looking for a great deal, you should drop by and have a look!

I will be leaving to Paris for the finest fabric exhibition in the world on the 11th of September and will be away for 10 days. To try on our collection Megan will be able to assist you in my absence. Or contact me now and we book a time to catch up before I leave.

View our beautiful brides, browse the 2014 collection and follow our blog.

Auckland Bridal Wear | New Zealand |Designer Bridal | Anna Schimmel

Bridal Designer | Auckland New Zealand | Bridal Wear | Anna Schimmel

Beautiful bridal wear by Anna Schimmel, European bridal designer, Auckland, New Zealand.